Role of Customer Satisfaction

Today the business environment is rapidly changing in this competitive environment the popular

trend is also striving for maintaining its positions therefore it become essential for the companies that they

should know about their preference & taste.

Regarding a particular product it is of almost necessary to know the consumers satisfaction to the

value offered by the company in case of dissatisfactory result it is essential to ascertain whether the

dissatisfaction is for entire product or part of it is and what value do the consumers expect from it?

The research will provide the relevant information to the organization about consumer’s attitude

towards their products & services.

The research work is sincere effort to find out the ultimate requirement of consumers for the

betterment of research as well as the organization.

CUSTOMER SATISFACTION

Customer satisfaction, a term frequently used in marketing, is a measure of how products and

services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined

as "the number of customers, or percentage of total customers, whose reported experience with a firm, its

products, or its services (ratings) exceeds specified satisfaction goals.

It is seen as a key performance indicator within business and is often part of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers,