Sam's Chocolate Chips

SAM'S CHOCOLATE CHIPS

They said it was impossible! Fact: many chocolate chip cookies are barely over 20% chocolate. We wanted to know if we could make a better one—with twice the chocolate. "Impossible," said the bakeries. "It won't hold together, our ovens will swim in chocolate!" Finally, we found a baker who could cram in over 39% rich chocolate chips using creamery butter in a top-secret, preservative-free baking process! Taste this cookie and you'll agree—Sam's American ChoiceTM Chocolate Chip Cookie is impossibly good. [Statement on the side of packages of Sam's Chocolate Chip Cookies]

It was a cold and rainy morning. The mist hung low over the valley. The stillness of the hour was broken by the piercing cry, "Yes, this is the answer! This is the holy grail!" Fawn Liebowitz had just eaten her nineteenth chocolate chip cookie, during which time she had read the entire cookie package eight times. But there it was in clear, bold print, "over 39% chocolate chips!." She hoped that she had finally found the cookie that she had always longed for. And the fact that the cookie recipe was "top-secret" made it just that much more exciting.

For years Fawn had been looking for a chocolate chip cookie that was preservative-free yet high in chocolate content. She spent many long hours making pottery in her studio. She typically skipped breakfast and lunch, but found that several packages of cookies could tide her over until a late dinner. On a recent visit to the Pottery Museum in Seagrove, North Carolina, Fawn went shopping at a nearby Wal-Mart and stumbled upon a package of Sam's American ChoiceTM Chocolate Chip Cookies. Attached is a picture of the package box showing the chocolate claim and the nutritional information.

Fawn had been attracted