Scm and Crm Analysis for Nike
Autor: Wanlin Dong • May 18, 2016 • Case Study • 3,360 Words (14 Pages) • 2,305 Views
Table of Contents
1. Introduction
2. Nike’s goals, strategies, business activities and operations
2.1. Goals
2.2. Strategy
2.3. Business Activities and Operations
2.4. Competitors/Threats
3. Supply chain and customer relationship management solutions
3.1 Supply chain management solutions
3.1.1 Just-in-time and Vendor-managed inventory strategies
3.1.2 Radio frequency identification technology
3.2 Customer relationship management solutions
3.2.1 Acquiring potential customers
3.2.2 Creating customer loyalty
3.3.3 Building a positive corporate image
4. IS/IT issues posed by SCM and CRM solutions
4.1 Security
4.1.1 Security issues concerning SCM
4.1.2 Security issues concerning CRM
4.2 Ethics
4.2.1 Ethics issues concerning SCM
4.2.2 Ethics issues concerning CRM
4.3 Privacy
8. Reference
1. Introduction
This report was commissioned by Nike Inc. and sets out the findings and recommendations about how Nike Inc. could be advanced through the use of supply chain and customer relationship management systems among competitors.
Nike Inc. is one of the world’s leading companies specialising in athletic footwear, sporting accessories and apparel. With over 62,000 employees worldwide, five global headquarters, and worldwide recognition of its iconic Swoosh logo and slogan “Just Do It”, it already has a comparative advantage against its competitors.
However, as technology is constantly evolving, Nike must evaluate their integrated enterprise system strategy to have a competitive edge against its competitors. This includes understanding the security, ethical and privacy issues that may arise when using such integrated systems. Therefore, this report seeks to analyse Nike’s competitive position, identify factors which that will be a threat to Nike, and ultimately provide a comprehensive recommendation of SCM and CRM systems that will boost the company’s efficiency and improve its overall performance.
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