Analysis for Improvement with Erp and Crm

ANALYSIS FOR IMPROVEMENT WITH ERP AND CRM

LUIS D MAYMI

CMGT/554 - IT INFRASTRUCTURE

April 20, 2015

DENIS BROOKER

Analysis for Improvement with ERP and CRM

        In this paper I’ll be discussing the use of ERP and the benefit that can provide to different companies. Its implementation is one of the most important tasks, usually it integrated in phases. The coordination with each of the departments and the IT department will show the success you can have the use of ERP and CRM within the company.

        The launch and the use of ERP and CRM has benefits that allow the growth of the company no matter what size of the industry, product manufactured or offering to the B2B or B2C. These business have something in common and it the desire to make their process more fluid within their departments and create a synergy between them. In many cases these Systems are implemented separately and it means that the benefits take longer to have a noticeable effect. Companies that implement both ERP and CRM in the same time frame are more likely to achieve goals in an early stage of the implementation.

        Companies that have allowed to be analyzed after the implementation of ERP and CRM systems have demonstrated a true change in their business experience. Here are some analysis taken from a study conducted by Petra Schubert and Susan P. Williams on 2010. Titled Realizing Benefits from Current ERP and CRM Systems Implementations: An Empirical Study. “Blizzard More transparency in the processes employees recognize opportunities for improvements and realize them with the software. Ad hoc availability of forecasts and stock motivated employees. Better ability for sales department to provide information (e.g. about product availability). Separation of heterogeneous island solutions through an integrated ERP solution” Schubert, P. and Williams S. P. (2010). “BS Process cost savings through electronic processes. Outsourcing of functions to specialized IT service provider. Generation and assessment of possible KPIs. Standardization and clear definition of technical inter-faces” Schubert, P. and Williams S. P. (2010).

        After reviewing this study the trend is very steady. The pattern of growth and the theme of progress within the enterprise is noticeable. This study actually show that several companies have the same benefits even thou the difference in industries in which each of the companies operate. Some companies have opted to outsource their main force of business due to the advantages that it provides to the company. By doing this the company can take advantage of the financial growth that outsourcing can provide. Usually in these type of analysis there is no remarkable differences between large and small companies, or between different industries”. Schubert, P. and Williams S. P. (2010). But clearly there are some noticeable differences when compared to equal categories.