Strategic and Operational Goals

Strategic and Operational Goals

Ronald McClain

MGT/521

August 18, 2014

James Ziegler

Strategic and Operational Goals

The Ford Motor Company has continued to be at the forefront of product excellence and customer service for the past several decades. However, with growth of a global company comes challenges to meet goals from the corporate level and to address the needs of the customer simultaneously. As a result, the company must not only look into how it will continue its success but address the current problems that have the potential of impacting the company as a whole.

In the recent past, the company has seen a decline of sales in certain countries. "As a result of this, the company's market share in Russia declined from 4.3% in 2012 to 3.8% in 2013." Ford (2014). Other countries have seen a similar decline. This has been attributed to growth of specific vehicle segments in each region. The goal is to improve the market share in declining countries by a rate of 2% annually in each region. To accomplish this, the plan is to improve foreign market research in order to meet customer demands in countries where sales have seen a significant decline.

With the improvement of the North American market, Ford Motor Company can focus more attention on strengthening its performance in the foreign market. To do this, particular attention needs to be paid to the political and economic situations. It would make no sense to put a high-cost automobiles into a country where the economy cannot support. Lessons learned from the recent economic struggles in North America will prove to be valuable in achieving this goal.

From an operational perspective, the company has experienced a high