Strategic and Operational Plan - Hawk Electronics

Contents

INTRODUCTION 2

KEY ISSUES 3

WHAT NEEDS TO BE DONE? 5

SPLITTING RESPONSIBILITIES BETWEEN DAILY OPERATIONS AND PROJECT 5

THE STRATEGY MAP 9

Purpose: Providing Exceptional Client Service 9

Mission: Become the most responsive and profitable company 9

Vision: Be a Tech Vanguard 10

Values 10

Productivity Strategy: 11

Value Proposition 13

Growth Strategy 13

Ultimate Goal 16

CALENDAR OF GROWTH INITIATIVES 17

FINANCIAL OVERVIEW 18

What Do you want to achieve? 18

REFERENCES 19

INTRODUCTION

Hawk electronics problem arises from the complexity in sharing resources among divisions especially when one gets exploited to serve the ambitious needs of the other. Hawk electronics is bifurcated into two major segment – Peripheral Division and Unified Division. Peripheral Division is being headed by Martinez. This division involves off-the-shelf solutions and requires a broad knowledge of the ecosystem. Peripheral Division managed a healthy cash reserve due to its production outsourcing method. It managed to increase revenue by expanding into emerging markets with lower cost products. On the other hand, Unified Division, headed by Sarah Chan, required extensive training as the clients pays premium for its offerings. When Sarah Chan became the CEO, she had the credibility that complimented the promotion. As a leader of the Unified Division, she had stuck along with her team through the 08-09 recession. Not only did she kept the division solvent but also improved company’s visibility while locking in favourable terms with the suppliers in a crunch time. After 2010, when the market for converged system took off, people at Hawk Inc expected Sarah to move Hawk Inc from the threat of commoditization. Martinez was side-lined from the CEO position due to his lack of risk-taking abilities.

According to Sarah, Hawk Inc does not need incremental growth but should ‘Move Fast and Break Things’. She wants to instil an entrepreneurial mindset in the workforce. Her pet projects wherein she set up a new investment model – Disruptive Dozens was designed to fulfil the purpose. Ironically, Sarah Chan utilized the