Tee's for Tykes

Tee’s for Tykes, Inc.

12015 Bay Hill Boulevard

Orlando, Florida 32819

407-876-5437 (KIDS)

CEO John Smith

Table of Contents

Executive Summary…………………………………………………………………………...…..3

Vision and Mission Statement………………………………………………………………...…..4

Market Opportunities…………………………………………………………………………...…5

Market Strategy…………………………………………………………………………………...8

Business Strategy…………………………………………………………………………….......11

Organizational Structure, Operations and Management…………………………………………17

Core Competencies and Challenges……………………………………………………………...19

Financial Plan………………………………………………………………………………….…21

References……………………………………………………………………………………......25

Executive Summary

Tee’s for Tykes is a business that is being created to grow the game of golf through children. Golf courses are very intimidating to children because of their size and length. Many courses offer special tee boxes for kids but they only shorten the length of the hole. Our one of a kind course is kid size and kid friendly. Our facility will offer lessons and a video game based to make learning the game fun and exciting. Parents can also enjoy our video game based facility during inclement weather. Tee’s for Tykes facility will be located next to the best golf course in Orlando, Florida, Bay Hills. This will offer golfing parents a safe environment for their children while they are enjoying a round of golf.

        Tee’s for Tykes target audience is children ages 5 to 15. Golf parents struggle with finding things for their children to do when they want to play and we will offer them the safest place for their children to have fun and learn the game their parents love. Our courses will not be the run of the mill miniature golf course. We will develop a full synthetic, 9-hole course. We chose to use synthetic turf because of upkeep and maintenance as well as safety to the kids. Our employees will range from a teaching pro, two assistant pros and six counter workers.

        Tee’s for Tykes key financial goals are to become profitable within the first 3 years of operations through building a strong customer base and growing outside our current location. Our next targeted golf community will be in Myrtle Beach, South Carolina and then Dallas, Texas. Myrtle Beach is the second largest golf vacation destination in the United States behind Orlando.

Tee’s for Tykes Vision and Mission Statements

Vision Statement - Tee’s for Tykes will advance the game of golf by teaching kids through kid-centric and modern techniques as well as creating a fun environment for them to learn the wonderful game of golf.