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Tesla Motors - an in Depth Analysis

Autor:   •  February 8, 2016  •  Case Study  •  4,444 Words (18 Pages)  •  1,884 Views

Page 1 of 18

Executive Summary

Henry Mintzberg the professor of McGill University has classify the managerial role in in three categories .they are

  • Interpersonal role
  • Informational role
  • Decisional role

Interpersonal role is divided into three types

They Are  

  •           Figurehead
  •             Leader
  •            Liaison

Informational Role is divided into three parts

They are

  • Monitor
  • Disseminator
  • Spokesperson

Decisional Roles are divided into for parts

They are

  •        Entrepreneur
  •        Disturbance handler
  •       Resource Allocator
  •      Negotiator

The above roles are described briefly about Elon musk .With these qualities he became the CEO of Tesla Motors. His behaviour as a manager was very much similar to that according to the one mentioned by Mintzberg .so therefore he made Tesla Motors the best in the industry


                                                   Table of Contents

  1. Introduction- The Background of Elon Musk and Tesla Motors                              Page   3
  2. Interpersonal Role                                                                                                   Page 4-5
  3. Informational Role                                                                                                  Page 6-7
  4. Decisional Roles                                                                                                   Page 8-10
  5. Conclusion                                                                                                            Page 11
  6. References                                                                                                            Page 12-15
  7. Group Task Report                                                                                             Page 16

Introduction- The Background of Elon Musk and Tesla Motors           

            Tesla Motors is an automotive company mainly based in the United States. It was founded in 2003 by two engineers named Martin Eberhard and Marc Tarpenning (How BIG is Tesla? (Bigger Than Mitsubishi Motors!), May 20,2015). It designs, produces and manufactures premium electric cars, and also designs products which have been produced with a vision to make more sustainable and long lasting technology. Tesla aims for global sustainable and green transport by the revamp and enhancement in electric cars making them more powerful luxurious and nature friendly at the same time as they make 100% electrically powered cars. After its advent in 2003, the company was soon funded and taken over by the founder of PayPal and Zip2, Elon Musk. Tesla Motors first came into sight after its grand success of the Tesla Roadster, an electrically powered car which could go from 0 to 60 mph in 3.9 secs and also proved to be an eco-friendly car as its co2 emissions were only 46.1 g/km as compared to conventional cars which emit an average of 250 g/km. (Tarpenning, 2006). It also received many awards such as ‘INDEX Design Award 2007’ etc. (Pao, 2012). After some years in 2008, Tesla received a massive loan from the U.S. Department of Energy that eventually led to the birth of the Tesla Model S. This new model was better in handling, created almost no vibrational disturbances and was extremely powerful as well. (INC., 2014). After the success of the Model S, Tesla soon became only the second automotive company to go public in 2010 since ford which went public in 1956. (How BIG is Tesla? (Bigger Than Mitsubishi Motors!), May 20,2015). Consecutively and progressively, with yet again another success it unveiled the greatly anticipated Model X in 2015. With sheer perseverance and the mission to create mass market and affordable electric cars Tesla strives to make the world a better place.

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