Tesla Motors Case

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TESLA MOTORS

Submitted in partial fulfillment of the requirements of the course

Understanding People and Organisation Module -1

Instructor: Vishal Gupta

Academic Associate: Valerie R. Mendonca

Submitted on July 17, 2016 by

 Shrehith Karkera

Tanmay Jaipurkar

Varun L.

Group 13 (b) Section C

Table of Contents

Introduction        

Organizational Goals        

Technological Innovation        

Organizational Structure        

Strategy        

Exhibit _        

References        

Introduction

Tesla Motors is an American public company that designs, manufactures and sells electric cars, battery products, and powertrain components. It was incorporated in the year 2003 and is currently headed by its CEO Elon Musk. The company’s focus is on accelerating the advent of sustainable transport by introducing mass market electric cars to the market. They also have an agenda in the field of battery storage. The inroads they have made in setting up a Gigafactory solely dedicated to battery production is a testament to this fact.

Tesla uses creativity and innovation as a driver of change. Tesla’s efficient battery technology, its sophisticated autopilot system and its commitment to creating a global charging station infrastructure are all examples of Tesla’s dedication to experimentation. Tesla’s innovation also extends to its business practices. It does not maintain a network of dealers nor does it spend exorbitant amounts of money on advertising. It has made its patents available to those who want to use them in good faith and has still managed to rake in 400,000 reservations on the latest ‘Tesla Model 3’ as on April 2016 [Fortune, 15 April 2016]. This commitment to change and innovation personifies Tesla’s creative organizational excellence.

Organizational Goals

Tesla Motors began with a simple goal of making electric cars more feasible. This overarching purpose of building sustainable mass transport is the essence of Tesla’s mission statement. Tesla has an ambitious target of producing 1 million vehicles by 2020 and a relatively modest target of 500,000 for the year 2018 [International Business Times, 04 April 2016]. Tesla’s goal to produce 500,000 is still a lofty one considering Tesla could only produce around 51,000 in the year 2015. However, with Tesla’s new Gigafactory, currently in development, and with a set of incredibly motivated engineers and designers, it is achievable.