Nissan Motor Case

Nissan Motor is the preparation, developing, industrialized, and promotion of passenger automobiles, automobile parts, marine equipment, and forklifts. This company has successful operations in North America, Japan, and Europe, and is headquartered in Tokyo, Japan. Nissan manufactures vehicles in twenty countries and offers their services in more than 160 countries worldwide. Since 2000, Nissan has been headed by Carlos Ghosn who is the Chairman and Chief Executive Officer of Nissan Motor Co., Ltd. The vision of the company is to enrich their customer's lives. Nissan provides unique and innovative automotive products and services that deliver superior measureable values to all stakeholders in alliance with Renault ("Company Spotlight: Nissan").

A major strength of the company is that its partners with Renault for automobile manufacturing and sales as well as automotive financing. This partnership began in 1999 with the hopes of being recognized by customers as one of the top three automotive groups by quality and value of our products and services. The collective sales of Nissan and Renault totaled 5,823,947 vehicles in the fiscal year of 2010 (Nissan Motor Co. Ltd.). The combined market share has reached nine percent, which placed it within the top five of major automobile groups across the world.

Nissan has a wide geographic base that has proven beneficial to their company. Nissan- Renault has major markets in Europe, North Africa, North and South America, Mexico, Japan, China, The Middle East, and is entering new territory in Russia and India. The group prides itself on their great deal of diversity, by reflecting that through the company's leadership teams as well as various corporate outreach programs in which they participate in the community.

Nissan is presently in a strong state with multicultural consumers. The sales share for Nissan in 2010 exceeded the total non-luxury share for each of the ethnic segments,