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The Assessment of the Efficiency and Effectiveness in Thorntons’s Strategic Position

Autor:   •  April 22, 2016  •  Research Paper  •  4,806 Words (20 Pages)  •  1,128 Views

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UNIVERSITY OF HUDDERSFIELD

INTERNATIONAL STUDY CENTER

☸☸☸☸☸☸☸☸

Strategic and Operations Management analysis Project:

THE ASSESSMENT OF THE EFFICIENCY AND EFFECTIVENESS IN THORNTONS’S STRATEGIC POSITION

[pic 1]

Tutor

:

Andy Fred Ali

Student

:

Phan Bich Van (May)

Student ID

:

u1551226

Course

:

Pre-Master in Business

Date

:

01st June, 2015

CONTENTS

ABTRACT        

INTRODUCTION        

CHAPTER 1: THORNTONS’ S CURRENT COMPETITIVE POSITION        

1. Competitor rivalry        

2. Threat of substitution        

3. Buyer power        

4. Supplier power        

5. Threat of new entry        

CHAPTER 2: ANALYSIS OF THE EXTERNAL BUSINESS ENVIRONMENT OF THORNTONS        

1.        Economic settings        

1.1 Political        

1.2        Economic        

1.3        Social        

1.4        Technological        

1.5        Ecological        

1.6        Legal        

2.        International market        

CHAPTER 3: THE TRANSFORMATION FROM CURRENT GOOD TO NEW PRODUCT        

CHAPTER 4: RECOMMENDATIONS FOR THE DEVELOPMENT OF THORNTONS        

...

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