To Adjust or Not to Adjust? That Is the Questions

TO ADJUST OR NOT TO ADJUST? THAT IS THE QUESTIONS

1. Does ExoroGame’s evaluation of its current status and its decision to stick with its business plan make sense? Why or why not?

Answer: The answer to this question may vary among all of you though most of you will say that ExoroGame is pursuing a sensible strategy. By staying focused on their original and probably their most loyal and passionate users, ExoroGame is maintaining the integrity of its brand and is keeping its core market engaged. Other answers may be acceptable.

2. What do you think would have happened to Marbellainfo.com if it hadn’t changed its business plan? What do you think would have happened to Catcha.com?

Answer: Marbellainfo.com would have declined in terms of its profitability (or even gone out of business), because it’s online advertising would have been largely ineffective and targeting the wrong end-user.

While Catcha.com was forced to rethink its business model in light of stiff competition from established and well-financed companies and the bursting of the dot-com bubble. They switched to media, publishing, and event management. Catcha Media Group has gone on to become one of the largest English-language publishing groups in Southeast Asia.

3. Why do you think some start-ups find it difficult to change their business plan, even when presented with evidence that their current business plan isn’t working?

Answer: Some people are stubborn and don’t want to admit that their initial plan isn’t viable, so instead of changing, they persist, even when faced with long odds. Other people suffer from hubris, which means they have excessive pride and/or arrogance, and simply won’t change. Still others may be so passionate about a business idea that they become blinded by their passion,