Understanding Research Terms and Concepts Case
Autor: llongman32 • April 13, 2015 • Research Paper • 527 Words (3 Pages) • 1,058 Views
Stages of the Research Process
RES/351
March 30, 2015
Understanding Business Research Terms and Concepts
Qualitative designs considers human nature and the experiences that one encounters, every person has his or her own reality and reality is subjective by each individual. Data collection for qualitative design comes from interview, observation, record review, or a combination of any of these types. Quantitative designs take into account numerical data that are analyzed using mathematical data. The use of sampling techniques, such as consumers surveys can expressed mathematically and used in mathematical manipulation allowing researchers to estimate future events or quantities (Cooper & Schindler, 2011). Both methods have their advantages and disadvantages, but with a little of both designs businesses can see the benefit with the company.
In a business setting gaining the appropriate participation can determine the validity of the qualitative design. But some are not in favor of taking employees away from their daily jobs to answer questions, and if a manager or supervisor is used have they been trained to say only what is beneficial to the company. If the research is done after business hours will the employee request compensation for participation and will they worry that retaliation will ensue if the appropriate answer is not given? Proper research and questioning must be available to get a valid test area (Smith, 2012).
Quantitative design in a business setting is set my numbers, things that have actually happened, numerical information is then used to explain the phenomena. Designers have mastered the art of making money, but how many business leaders have mastered design? New projects are considered according to past events. Looking to the past for profits can lead to more profits but not having intuitive thinking can keep a business from exploring new profitable ventures (Woodward, 2010)
Combing the two qualitative and quantitative designs can help a business Quantitative data indicate repeatable specifics about the process being studied and qualitative data indicates things that are probably good to know.
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