Value Chain of Coca Cola

Table of contents

Introduction 2

Executive summary 3

Scope of the study 3

Coca Cola's Winning Culture 4

Live Our Values 4

Leadership 4

Collaboration 4

Integrity 4

Diversity 4

Quality 4

Focus on the Market 4

Work Smart 4

Revenue 5

Mission, Vision & Values 5

Our vision 5

Our value 6

Founders & Current directors 6

CEO of Coca Cola Company 6

Innovation of Coca Cola Company 8

Pest analysis of Coca Cola Company 8

Political change 8

Economic change 9

Economic Factors 9

Rate of interest 9

Economic analysis for Coca Cola 9

Social change 9

Sociocultural factors 9

Social Analysis for Coca-Cola 10

Technological change 10

Technological analysis for Coca Cola 10

Porter's Five Forces Model of Coca Cola 11

The threat of the entry of new competitors 11

The threat of substitute products 12

Bargaining power of customers 12

Threat of forward integration 13

Value Chain Analysis of coca cola 13

Demographic environment 13

Economic environment 13

Natural environment 13

Technical environment 14

Political environment 14

Cultural environment 14

Supply chain of Coca Cola 14

Swot analysis 15

Strengths 15

Weaknesses 15

Opportunities 16

Threats 16

Conclusion 16

Reference 17