Website Development Plan for Car Repair Shop

1.  Website Description

Team performance is service company that offers installation, repair, modification of car stereos and audio system. With the hype of the internet usage today, the company needs a new set of marketing strategy to adjust with the contemporary marketing approaches

The purpose of the creation of www.teamperformance .com is to develop an online presence for the Team Performance Car Audio Services. With the prevalent importance of internet-based marketing strategy, this website plan is the business’s innovative move to adapt the current marketing norms

Many people are using the internet to conduct preliminary searches for the services or products that they wanted to have. With the creation of www.teamperformance.com, the business will reach out these potential individuals, who may not be influenced by the traditional print advertisements and ads placed physically in public. In effect, the business will gain a competitive advantage among the other car audio services enterprises

. The company wanted to enter new markets and to add targeted market groups to increase possible revenues.  In the creation of the website, the company wanted it to have this features:

1. A section for production description
2. A section for company’s contact information
3. Appointment setter capabilities
4. Search engine optimization capabilities

The webpage should be capable of collecting inquires and feedback as requested, to help the company generate innovative ideas, adjust the company policies and quality of services to gain more clients and to retain them as well

. II. Planning the Website

1. Why does Team Performance need a website?

Given the convenience that the cyber world introduced to the world, many people are using the internet to search of the services that they wanted. The company needs the website to reach these potential customers. The website will also act as a promotional strategy to make people know of the services that Team Performance would offer.

Furthermore, the website will also act as a customer satisfaction grid with its capability to store customer’s feedback and testimonials which will help the company develop effective strategies and make important management decision towards the success of the business.

1. Who is the main audience(s) for the website?

The main audience for the website are car enthusiast individuals which will be a combination of previous and new/potential customers.

1. What are the needs of these audience(s)?

The needs of these audiences are services for audio setup modification for cars, repair of car audio system, and audio system items. The website will provide information regarding the services that they wanted.