What Is Packaging?

Packaging.

What is Packaging?

The process of producing the wrapper or container of a product.

What is the role of packaging?

• To attract consumers.
• To meet legal requirements concerning the contents of a product.
• Product description
• Brand recognition and promotion both on the shelves and after purchase.

 A good package can make an important difference in a marketing strategy. If it meets customers’ needs better i.e. a better box that makes storage easier and keeps food fresher, this might help increase sales and even pave the way for new markets.

Packaging is the last ad consumers see before a purchase?

Good packaging is its own “5 second” commercial to consumers and could be the determining factor on whether a product makes it from the shelf and into the shopping basket.

Factors such as design, size, shape, color and lettering all add to the appeal of a package and thus affects a products ability to sell itself.

In a highly competitive environment, it is the seller’s last chance to influence a buyer.

What is the role of packaging in Fast moving consumer goods?

Fast moving consumer goods are goods that are consumed within a single use or within a few usage occasions.

FMCG’s are usually sold very quickly and at a relatively low cost

FMCG’s require packaging that is:

Convenient.

The product has to be in a package that is easy to move around with.

It should also be easy to store e.g. resealable in order to lock in freshness.

Sustainable.

Since FMCG’s are fast moving and sold at low cost, that means they are mass produced. In order to keep the low cost it requires the packaging to be secure and safe but to also be cheap and sustainable in order to maintain the low cost of the product.