Rationale for Fictional Product Packaging

The purpose of this project was to create a series of package designs for a single product.. I chose to create individual cupcake boxes for a fictional high-end bakery.

I knew before I began this project that I wanted to create something that was eye-catching, but also wanted to try my hand at working with a white, minimalist style of design. This attempt is seen on the cover of each box. The front of each box is almost entirely white, with some texture hinting through a series of vertical lines running down the top of each box. These vertical lines serve two purposes. The first is to create a bit

of interesting texture on the front of the box. The second is to lead the viewer’s eye to the logo.

Any business that is trying to capture a high-end, status conscious target, the logo brand is vitally important. Conscious of this, while still trying to maintain the clean, minimalist feel of this design, a single icon was cre- ated. A stylized, line art cupcake. This simple icon is easily identifiable both as it relates to the physical business, but also as a brand that will be recognized and identified whether or not typography is present. Vitally important for any brand that is trying to gain market share of mate- rial and status conscious consumers.

Below the cupcake icon is the typography portion of the logo: SWEETSPOT BAKESHOP. Once again, the name immediately relates liter- ally to the product as well as creates a sense of something unique and special. Something that is not common or easily attainable. Another at- tribute that will appeal to the target demographic. There is also a playful rhythm when the name is read or said aloud that will make the brand memorable. Another vital component to any successful brand.

There are two typefaces chosen to compliment the brand. Champagne & Limousines and Little Red Dress. Both fonts were chosen because they are unique and uncommon. This subtly reinforces the high-end brand as well as make the typography stand out. As the name Champagne

& Limousines implies, this typeface was created with a elitist, high-end

intention. This font is sans-serif with a very