International Manufacturer of Packaged Food Products

International manufacturer of packaged food products for immediate use (sweet and salty snacks and products soluble food and drink) LMN, was attacked by supporters of the natural way of life on several occasions: that the products have artificial additives - mostly different flavors that uses vegetable oils, the products are too salty or too sweet, that marketed to children, etc.

In recent years the company has adapted his recipes, as is minimizes the use of artificial additives, colorings and preservatives, vegetable oils, but can not eliminate them completely, and can not use seasonings that are part of the formulation of its products .

 Goals

 To link LMN brand to influential media and on-line life style campaign , provoking

 Communications strategy

 PR strategy pillars

 Public affairs

 Reputation Management

 Corporate responsibility

Public Affairs activities

The PPP (public-private-partnership) campaign or platform to be developed over three key communication pillars:

 Demonstration of consistent and transparent policy with the government body, local representatives, NGOs. Active communication and commitment to government and local authority problems.

 Establishment of B2B, B2P meetings with key opinion leaders from the government (the Minister of Transport and Information Technologies), local business communities with , NGO-s

 XYZ, as a know-how importer; a reputable company with a long-term experience and successfully managed large-scale projects of the same nature.

XYZ, through its activities, embodies expert knowledge, quality services, responsibility and commitment.

 Consecutive development of company’s recognition in Bulgaria. Establishment and exposure of XYZ different faces; reaching of company’s identification before the Bulgarian media through recognizable speakers

Reputation Management

 Management reputation based on the “professionalism based”| reputation of the people working for the company, based on partners, distributor’s opinion

 More obviously attendance of the management/CEO representatives in the target media -including IT, financial media with target interviews or through key publications as a consequence of held seminars for journalists (business breakfasts)

 Major press and key stakeholders - targeted events

 Round tables