Why Ps3 Not Meet Customer Expectation

In the PS3, there are many useless stuff that consumers don’t need such as having 2 processors, 4 USB ports, and the high tech software that are backwards compatibility like Wi-Fi, blue tooth, and blue ray. PS3 has the high powered graphics design which is not much different from Microsoft’s Xbox 360, make the high cost but are not important for the gaming console.

Sony tried to deliver the machine with twice processing power of PS3 than Microsoft’s Xbox 360 so they had to delay manufacturing and launching time despite the needed to meet the market demand. But the result did not meet the consumers’ expectation even though they waited a long time for PS3 and expected better game titles different from Xbox 360 and Wii. As the result, consumers had to pay more on PS3 which has similar game titles from its competitors who produced first.

They should also build positive image and high value of product, PS3. In order to increase the value, Sony should seek the ways to reduce the cost of productions as well. The current PS3 has both PS3 and PS2 chips to offer backwards compatibility with PS2 games. To be lower the cost of production, extra hardware tools that are not important for gaming consoles should be reduced like only PS2 chipset should be replaced by software emulation. Because of doing that action, manufacturing scale will improve and the cost of Blu-Ray device will drop over time.  

Sony should produce PS 3 as a superior differentiate product that is unique by virtue of features, benefits to be successful in the market. Products that are too complicated will drive average customers away. Therefore Sony should be creative in synergies but should avoid going to extremes.

In order to help to improve the future sales of PS3, Sony should take value maximization strategy and powerful marketing like imitating the Wii, retaining PS2 owners while encouraging them to gradually upgrade to the PS3 and exploiting Sony’s core competencies in game. Sony should also help consumers to fully appreciate the value of PS3 as both powerful game console and home entertainment hub. In addition, Sony should use the marketing strategy which is based on Blu-Ray will become the standard next generation of DVD format. Therefore, a detailed strategy for Sony to promote Blu-Ray should be addressed elsewhere.