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  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • Case Study: Interviewing Candidates (zipcar)

    Case Study: Interviewing Candidates (zipcar)

    Case Study: Interviewing Candidates (Zipcar) Zipcar was started in 1999 in Cambridge, Massachusetts by Antje Danielson and Robin Chase, who were interested in decreasing the number of cars on the road and improve the environment (Tice, 2012). What started as a small company has become very popular in the last

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    Essay Length: 460 Words / 2 Pages
    Submitted: April 12, 2016 Autor: tada24
  • Case Study: Ipod in Japan

    Case Study: Ipod in Japan

    Case Study: iPod in Japan 1. How has iPod’s marketing strategy played a key role in its success in Japan? The marketing strategy of Apple for iPod has played a key role in its success in Japan through product design, by limiting product supply, through focal advertising campaigns, and via

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    Essay Length: 1,193 Words / 5 Pages
    Submitted: April 26, 2011 Autor: jayfjay2003
  • Case Study: Kramers Pharmaceuticals Inc

    Case Study: Kramers Pharmaceuticals Inc

    Case Study: Kramers Pharmaceuticals, Inc Professor Walsh November 12, 2015 Estefany Gonzaga, Luis Munoz Facts * Kramer was a manufacturer of prescription drugs for the medical and dental professions. * Kramer had over 500 detailers that regularly called to hospital personnel such as doctors and dentist to talk about the

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    Essay Length: 2,555 Words / 11 Pages
    Submitted: December 1, 2015 Autor: Estefany Gonzaga
  • Case Study: Lincoln Electric

    Case Study: Lincoln Electric

    Case Study #2: Lincoln Electric Meagan Craven 1. What factors do you see as crucial to Lincoln’s success in the U.S.? What role do Lincoln’s employment and incentive systems play in this success? Are there certain elements of these systems that are the most important? One of Lincoln’s strategies was

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    Essay Length: 979 Words / 4 Pages
    Submitted: November 14, 2016 Autor: Meagan Craven
  • Case Study: Mednet.Com

    Case Study: Mednet.Com

    MedNet.com Individual Homework Questions 1. What is the best argument Yates should make to justify charging Windham for impressions rather than click-throughs? (15 pts) The strongest argument to justify paying for impressions on MedNet is that when a visitor is on the MedNet page, they are inclined to actually look

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    Essay Length: 1,614 Words / 7 Pages
    Submitted: February 25, 2017 Autor: kellsierae08
  • Case Study: Microsoft: New Win in an Old Bottle

    Case Study: Microsoft: New Win in an Old Bottle

    Case Study: Microsoft: New Win in an Old Bottle ________________ Executive summary In order to pursuit the success in the “mobile first and cloud first” world defined by its new CEO Nadella, Microsoft has a hard battle to win in the very mobile market. The success of the mobile market

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    Essay Length: 2,277 Words / 10 Pages
    Submitted: April 14, 2016 Autor: wahrheit4
  • Case Study: Midland Energy Resources, Inc.: Cost of Capital

    Case Study: Midland Energy Resources, Inc.: Cost of Capital

    Case Study Midland Energy Resources, Inc.: Cost of Capital Practical Work Number: 15670 Case Summary Midland Energy Resources is an international company with a wide range of operations and products. It has three main business divisions: oil and gas exploration and production (E&P), refining and marketing (R&M), and petrochemicals. The

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    Essay Length: 1,742 Words / 7 Pages
    Submitted: November 22, 2016 Autor: angelawu413
  • Case Study: Patagonia

    Case Study: Patagonia

    Case Study: Patagonia 1. What core values are important at Patagonia? How do these core values play an important role in recruiting and retaining top employees? Patagonia is a clothing company, focusing on outdoor clothing. Their goal is to produce the best products which cause least damage to the environment.

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    Essay Length: 465 Words / 2 Pages
    Submitted: December 19, 2011 Autor: Expandable
  • Case Study: Piedmont

    Case Study: Piedmont

    Case Study: Piedmont Abstract Piedmont Airlines was tasked with investing close to $1 million in top of the line equipment as well as employee research and development. The plan was to get a general forecast analysis of what the appropriate amount of discounted airlines fares should be per night. The

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    Essay Length: 741 Words / 3 Pages
    Submitted: November 11, 2012 Autor: IAMTHEBEST
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