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Title: Advertisement

Choo Wen: Do you know what is advertisement?

Jasmine: Yes, maybe I can introduce for you.Advertisement is an efficient and effective technique to promote goods, services, and ideas. It is a paid form of non-personal communication wherein business information is made available for potential customers.

Choo Wen: Then, what is the objective of advertisement?

Jasmine: In fact, advertisement is to promote newly launched products among the potential customers.Then, it is to create awareness among maximum people about your business in a short period of time and to enter national or even international market and motivate new group of customers.

Choo Wen: Thank you for your introduction. What types of media advertising are available today?

Jasmine: There are a wide variety of media advertising options available for today’s advertising professional. Media advertising through radio, TV, cinema, newspapers and magazines are time-tested and trusted popular venues. Advertisers can also utilize direct response advertising, as well as online advertising on websites and blogs. Outdoor advertising is still utilized through billboards and posters.

Choo Wen: No wonder why I can see advertisement everytime.

Jasmine: What kinds of advertisements attract your attention?

Choo Wen: Advertisemnets that have iconic characters, humor and colourful.

Jasmine: Do you think advertising influences you?

Choo Wen: To some small extent, yes. But for the most part, no. Actually I don't pay attention to commercials on TV and most of the time I don't bother to watch them. So the answer is "sometimes". If it's a product I would probably