Analysis of Two Advertisements

A detailed 600 word analysis of your two advertisements where you compare/contrast any or all of the following: message or emotional "branding" (or the lack thereof); audience codes (genre codes); connotations/spin coming off language, color, images, models etc (and you can look up additional connotations in a dictionary or even on Google); how you fit or don't fit in with their audience choices; effectiveness (depends on audience). You can also think about fallacies (and future lectures on PAGS and appeals) and how this works with the whole message. This should be 2 pages (600 words; 30 pts), double-spaced; it may help to use ideas or questions from my rhetorical guide or the DK Handbook's pages about analysis, and certainly bring in elements from your identity laundry list that make you see the ads the way you do (and how someone different than you might see the ads).

You might find that each ad appeals to different audiences in spite of similar genre or product choices. It would also be more interesting if one ad seemed effective, and one seemed ineffective based on your opinion (your identity laundry list will color most of what you notice). What are the similarities and differences in terms of rhetorical/persuasive choices (the implied or larger messages/connotations each might be sending; the audiences they might be appealing to or repelling; the effectiveness of their presentation for that audience; and are you part of the audience or not?). An easy way to think about rhetorical strategies can be summed up like this: who are "they" trying to appeal to, and how are "they" doing this?

•It's not an essay, so it doesn't have to be closed-form or have a thesis at the top. The conclusion or final analysis can be something new that you haven't discussed in the rest of the assignment (perhaps a new insight you get after disecting the two ads, or perhaps a harder critique about the overall messages