Advertising Persuasive Analysis Assignment

Kseniia Butcenko

Mary Seel

201610-ENG 111 Y05-College Writing II

15th of April 2016

Advertising Persuasive Analysis Assignment

In today’s time, we come across a plethora of advertising via various mediums like Outdoor, Print, TV, and Online. If done ethically, advertising is beneficial to advertisers as well as consumers. We can learn a lot about the product. understand who the producer and why it is popular. for what social layer of society, it is intended. In general, what it is and with what to eat it. And now I want to talk about what we can learn from the beverage ads such as Coca-Cola ad and its opponent, Pepsi ad.

I will start from an advertisement of Coca-Cola Company.

The first thing that I can explain at Coca-Cola ad is movement. We can see how lady the girl looks up. Yes, she looks at the bottle, but the bottle is lifted up and points to the main slogan of advertising. It is " You taste its quality ". I would take a precise notion of the author of the essay "Elements of Effective Layout", Dorothy Cohen.  The author writes "Movement (also called sequence) provides the directional flow for the advertisement, gives it its follow-through, and provides coherence."(Cohen, 683) Your view moves from one smooth transition to another just because all the objects are arranged in a special way. I think this is an important condition. At this stage, work of the designer is very important. In drawing up the overall picture, he plays a major role. The designer must be able to embody the basic information about the advertised object. Then the reader will get full information about it and will remember it longer.

The second that we can catch is the slogan of Coca-Cola.  The author claims it as main and the most important thing for the longevity of the ad. The creator should find the best slogan for the particular product that people can use in their life and that would characterize the product in the best way. Courtland Bovee, author of the text “Making the Pitch in Print Advertising”. He takes the example of Coca-Cola slogans describing the paragraph "slogan" in his text. The author says that the slogans "importance lies in the fact they often become the most memorable result of an advertising campaign." (Bovee, 571) In this case, the responsibility falls on the shoulders of marketers. If this is the most memorable thing, they must be very careful to create that.

The third thing that I would like to mention is the appeals of successful advertising. In this advertisement, I see at least 2 of the 15 apples that Jib Fowls describes in his article called "Advertising's Fifteen Basic Appeals". But I will write about one for now. It is "Need to feel safe" appeal. The first thing we can read that product has a good quality. And when potential buyers see the slogan "You taste its quality" it seems that you have never poisoned, and the product will not cause you harm. After all, as the author wrote in the article I mentioned above "We are careful about our health... We want to be safe and secure; buy these products, advertisers are saying, and you'll be safer than you are without them. "(Jib Fowls, 554) In this case, we can say we are safer with this product than with the other one.