Surf Excel Roi - Advertising Assignment

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Question –Select 2 advertisements, one with high ROI and other with low ROI.

 High ROI

AD- SURF EXCEL”DAAG ACHE HAIN”

STORY LINE –The add opens with two kids brother and sister returning home from school in their school uniform. The little girl accidentally falls into a puddle of mud and her clothes get stained and the girl starts crying. Then his brother to make her happy jumps into the puddle and asks it to say sorry to her sister. He too is full of dirt now but makes her sister happy and they started walking happily with DAAG ACHE HAI as the tagline.

The ad is high in ROI

RELEVANCE- the ad is highly relevant. The audience can recognise themselves with it. It sends a message that there is no need of fear of stains as most mothers are concerned that their children come home in dirty clothes. Let your child enjoy his/her childhood without fear of stains and surf excel will help them to wash stains out. Mothers and their children can relate themselves with it as it is one of their daily life situations.

ORIGINALITY- the ad is totally different when compared to its competitors. Most detergent brands talk about the easiness to get rid of stains with the help of their products but this ad comes up with different approach. The tag line Daag Ache Hai is out of the box as it stands out a wonderful message that there is no need to fear of stains, they are good.

IMPACT- the ad is catchy. It has successfully catered to the sentiments of people having high emotional connect with the people. The bond between two kids has lasting impact on the mind of viewers. Again the tagline is highly impactful that one can recall it anytime.

AD WITH LOW ROI

NEUTROGENA DEEP CLEAN

STORY LINE- The ad begins with simple description about the product by actress PRACHI DESAI. It claims to remove 99% of impurities, helps in deep cleansing, warn about skin problems. It provides healthy skin.