Comm 300 Course Guide

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Description

Demographics

We will be specifically targeting young children to preteens, from the ages 10-14 and both male and female. Also, young adolescents may be targeted as well. In the terms of the individuals actually buying the product will be the parents, but the children will be consuming it.

Psychographics

The attitudes and interests of these individuals are that they like to enjoy their food, and play with it before eating it. For example, our cheese strings being able to be stripped apart, and giving the ability of our consumers to create things before eating it. In addition, these individuals also are enthusiastic, out-going, and have a knack for creativity.

Behavioristic

Our users are medium usage users, primarily they’ll consume our products during lunch time at school, or any given time at school. In terms of consumer loyalty, they would have medium to high consumer loyalty because there are no other cheese products that enable consumers to strip them, in the way cheese strings present themselves. The benefits sought by our consumers are that they want meals/food to be creative, and offer them a enjoyable/fun way to enjoy their food.

Geographic Market

The geographic market that we will directly be targeting is mainly urban areas, and also rural areas.

Size

Selected family characteristics City of Toronto

Total number of families 670,105

Number of married-couple families 472,410

Average number of persons in married-couple families 3.2

Number of common-law couple families 61,555

Average number of persons in common-law-couple families 2.5

Number of lone-parent families 136,135

Average number of persons in lone-parent