Core Competency of Nike

Nike

Every Company has its own core competence that plays an important role in an organization because competence is a factor that differentiates you from the other companies without core competence no organization can have a competitive advantage this is how organization compete with each other. Every organization is specialized in its own skills and production for e.g. Honda is specialized because of its efficiency of engine its core competency is the efficiency of engine. So by the name of Honda people think or they have the perception that Honda has a good quality engine.

Similar is with the Nike a US brand having its own core competence due organization's own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athlete's foot wear and other sports items. As we know every organization has its R & D department.

The R &D department of Nike is playing a vital role because of its innovations in foot wear how the consumers can feel comfort by wearing their shoes and the quality that's the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they don't make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes.

But now a day's organizations as it is looking for people what they want and what they demand ,what are their needs so they have concentrated more on the people what type of style or design they want to buy due to which they come up with the customization of products