Core Competency of the Organization

c.

Core competency of the organization

MARKETING MANAGEMENT FINAL REPORT FORMAT

Date for Final Report Submission: 20th April 2012

Marks Allocated: 20 ( project + poster+ presentation)

FINAL PRESENTATIONS START :20th April

Report Instructions

1. A Cover page (student name, roll no, instructor name, date)

2. Acknowledgement

3. Table of contents

4. Four member REPORT

5. Report should be neatly typed( font type times new roman, font size 12, justified, headings, bullets, header & footer)

6. Marks will be DEDUCTED for not submitting in the format prescribed

7. Any plagiarism/ copying/ cheating of the report will result in ZERO MARKS.

8. Reports will NOT be accepted after 20th April UNDER ANY CIRCUMSTANCES.

• MARKETING PLAN

• Assuming that you are a marketing manager of a local product/ service. Your goal is to use your budding marketing skills to redesign the brand for a major re-launch. Study the brand in detail and make a marketing plan enlisting the various details as given below This report is divided into two halves. The first half includes studying the current position of the product/service. The second half suggests your modifications for redesigning the brand for a re-launch Write a:

I. Mission Statement.

II. Executive Summary

III. Situation Analysis

a. Internal environment

i. Organization background

ii. Products

iii. Financial and non-financial results

iv. Channels ( suppliers, marketing intermediaries)

b. External environment

i. Markets

ii. Competitive environment

iii. Economic environment

iv. Demographic environment

v. Social and cultural environment

vi. Political and legal environment

vii. Technological environment

SWOT analysis

• Strengths

• Weaknesses