Hospitality

There is no doubt that food and beverage is an important part of the hospitality industry and significantly changes tourists’ idea of choosing a destination. therefore, how to make an effective food tourism marketing is especially essential. In this article, Kim et al. (2012) try to investigate the role of web marketing in food tourism and how it changes tourists’ attraction’s decisions. Therefore, they launched a research to evaluate how well the websites of the destination marketing organizations (DMOs) perform in west Texas. This study chose 16 cities in different areas in West Texas for analyzing, which includes food and food-related activities or content on the websites, food or food-related activities’ promotions, promotions for food products and food information for tourists on the websites. According to the investigation and the responses on the websites, this study showed that the internet has a strong impact on the foods, restaurants, and food-related services in terms of destination appeal and competitiveness (Chen, J. S., & Hsu, C. H. C., 2011). More importantly, web marketing is a more efficient and economical way for marketing in the hospitality industry.

        This is a typical methodological article which qualitative and quantitative research methods are involved in. it clearly presents the research problem that if web marketing in food tourism is more efficient than conventional marketing method. This study really contributes my future study with regard to food and beverage in the hospitality industry. For example, the study chose different areas in Texas including cities and counties. By investigating the DMOs’ website food information, it was concluded that destinations attractiveness largely depends on the food information provided on websites. It shows me how can I do research from the perspective of tourists.

References

Chen, J. S., & Hsu, C. H. C. (2011). The Use of Logit Analysis to Enhance Market

Segmentation Methodology. Journal of Hospitality and Tourism Research, 23(3), 268–

283.

Kim, Y. H., Yuan, J., GOH, B. K., & ANTUN, J. M. (2012). Web Marketing in Food Tourism:  

A Content Analysis of Web Sites in West Texas. Journal of Culinary Science &

Technology, 7(1), 52-64.