Stereotypical Men

Macho Man

Stereotypical men have the fantasy of being strong and confident, while women throw themselves at them. Ad companies take full advantage of this “fantasy” when they are reaching out to the typical male demographic ages 13-30. They use hot women to attract the wannabe macho types into buying their product by having the average male use the product and become an instant chick magnet and they become the ultimate daring hero. When a company is reaching out to the male demographic for an ad campaign they are going to use beautiful, hot women and fearless, macho men to sell their product.

Since the beginning of time stereotypical male has always been perceived as a dominate and powerful man with six-pack abs. Men are supposed to go to work all day to put food on the table while the women stay home to raise the kids and tend to the house. In today’s culture where women are trying to even the playing field men crave dominance. They want to still be looked at as every woman’s fantasy, the hero of the day with the money and power to back it all up. Men want to be like James Bond, suave and courageous with an endless supply of hot women, sweet cars, and money. But today’s reality is far from their fantasy. Most men do not have the job to bring home enough money to have the excess of nice things or the newest sports car. They do not have the confidence to ask the hot cheerleader on a date. They do not have the hard to achieve six-pack abs or huge biceps. Today’s average male wishes he had all of those things. So if they are made to believe a product is going to help them achieve any part of that fantasy the average male is most likely going to purchase it, hoping for the little added confidence.

Ad agencies play on those key hard to reach aspects and aim their product to help make one or more of those fantasies a reality. Especially for the male between the ages of 13-26, they are the ones who