The Sudents' Level of Satisfaction Towards the Service Quality of Liceo De Cagayan University

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THE PROBLEM AND ITS SCOPE[pic 5][pic 6]

Introduction

Liceo de Cagayan University (LDCU) has college, primary, and secondary department of education; each departments has more than 100 students, in every student they have their own expectations and opinions about service quality. Many students enrolled in LDCU that is having a hard time keeping up with the enrolling process and service.  The reason for this ponder will realize the learners fulfillment towards the service quality of  university and the student satisfaction. Getting opinions from a student and hearing how they interpret things can help us researchers know how they feel. Because in advanced education setting, student is thought to be a key customer.

The university personal satisfaction will be basic on accomplish focused advantage. Poor quality puts a firm In an focused hindrance. Administration offers an approach of accomplishing prosperity around contending services, especially in the event that for organizations that offer almost indistinguishable administrations. According to Palacio, Meneses, & Perez Student satisfaction plays an important role in determining accuracy and authenticity of the system being used (Palacio, Meneses, & Perez,2002). This is because the higher the level of satisfaction experienced by the student, the better the student’s ability to groom their skill development, course knowledge and mentality (Muhammad et al., 2010). This study attempts to explore the aspects of service quality and the level of satisfaction among the students of private higher education institutions (Hishamuddin Fitri Abu Hasan, 2008).  An expectation that cannot be fulfilled on the institutions is the key factors for students’ withdrawal (Alridge and Rowley, 2001). Students will have more opportunity to support their continued enrollment into higher educational institutions and on how well the educational programs and services met students' expectations for services (Hishamuddin Fitri Abu Hasan, 2008).

Service quality is one of the most important research topics for the past few decades

(Gallifa & Batalle, 2010). Students which is the customers of a university are not just worried for how a administration is, no doubt conveyed yet above all with those nature for yield they get. Jalal R. M. Hanaysha, Haim Hilman Abdullah and Ari Warokka stated that the positive perception on quality of services being delivered occurs when it exceeded customers’ expectations.

It has been found that positive perceptions of service quality has a significant influence on student satisfaction and thus satisfied student would attract more students through word-of-mouth communications (Alves & Raposo, 2010). Students are probably going to be fulfilled in their instructive organization when the administration gave fits their desires, or totally fulfilled when they get more than they anticipate. (Parasuraman, Zeithmal, and Berry, 1994) agreed that service quality is one of the basics of customer satisfaction (Jalal R. M. Hanaysha, Haim Hilman Abdullah and Ari Warokka, 2011)