Ubisoft Case – Game Producer Presentation.

Ubisoft Case – Game Producer presentation

Production assumptions

The assumptions are mainly based on the costs and sales of the game Batman Arkham Knight, that was launched in 2015 by Warner Bros. Interactive Entertainment.

AAA Game:

• 3 years and a half of development

• Main part of the development will be realized by the Chicago Studio (2/3)
• An assistance will be provided by the Bali Studio (1/3)

• Cost of sales: low as no online components are included in the game

DC Licence:

• 15% of net revenues will be paid to DC
• 50% of the marketing costs will be taken in charge by DC

Expected sales (based on Batman Arkham Knight sales):

• 6 000 000 in year 1
• 8 000 000 in total

Prices:

• 70€ on consoles and 60€ on PC the first year
• 60€ on consoles and 50€ on PC the second year
• 50€ on consoles and 40€ on PC the third year

Monetization:

• Season pass: 40€ and attached rate of 10%
• MXT Conversion rate: 8%
• MXT ARPPU: 15€

P&L

Costs calculation:

Développement = 3 ans et demi = 42 mois

2/3 à Chicago

1/3 à Bali

Total employés pour 24 mois = 6791

Total employés pour 42 mois = 11 885

Employés à Chicago = 7 923 à 4420€

Employés à Bali = 3 962 à 2477€

Coût Chicago = 35 019 660€

Coût Bali = 9 813 874€

Total coût de développement = 44 833 534€

Total R&D = 50 000 000€

Marketing budget = 25 000 000€

A moitié pris en charge par DC

Total Marketing cost = 12 500 000€

COS = Pas de partie online du jeu principal donc coûts moins élevés

Total COS = 15 000 000€

Licensing = 15% of net revenues

Indirect Cost 20% of net revenues

Revenues calculation:

Year 1:

• 6 000 000 main game sales
• Average price of 65€

Year 2:

• 1 500 000 main game sales
• Average price of 55€

Year 3:

• 500 000 main game sales
• Average price of 45€

Total:

• Season pass = 10% attached rate and 40€
• Total players = +10%
• Monetization for total players = 8% and 15€

VAT = 20% of total revenues

Cut Retailers = 25% of total revenues main game