Ubisoft Entertainment Case

Executive Summary

This report provides a SWOT analysis and current situation of Ubisoft Entertainment. Method of analysis includes strength, weakness, opportunity, and threat. The research draws attention to the improvement Ubisoft can make. The major areas of weakness of Ubisoft Entertainment require further investigation and curative action by management.

Some recommendations are available: 1. Expand into MMO market. 2. Develop Ubisoft’s own gaming platform. 3. Change the contents of Ubisoft’s product into a more secure way.

Table of contents

Memorandum………………………………………………………………...i

Executive Summary……………………………………………………….…ii

Introduction…………………………………………………………………..1

SWOT Analysis Overview...…………………………………….……………2

Strength………………………………………….……………………….2

Weakness…………………………………………………………………3

Opportunity………………………………………………………………4

Threat…………………………….………………………………………5

Conclusions…………………………………………..……………………….6

Recommendations…………………………..………………………………...6

Work Cited……………………………………………………………….........7

Introduction

Ubisoft Entertainment is a France-based computer game developer, publisher and distributor. The company’s games attract audiences of all age groups. The main consumer group divided into professional players and amateurs.

As of March 31, 2010, the Company's subsidiaries were located in 28 countries, such as France, Spain, the United States and China. The Company's distribution network covers more than 55 countries around the world. (Ubisoft, 2010)

“As the fourth largest video game company in the world as of 2009, Ubisoft studios employ the second largest amount of in-house development staff in the world and have several divisions and offices throughout the world.” (Ubisoft, 2009)