Fortune Favours the Bold

Though cliché, the phrase “Fortune favours the bold” is best used to describe the business man or

trader who ventures into the emerging economies, out of their comfort zone, into the unknown.

Fortunes are made and lost in an instance. Stories of businesses in emerging markets always seem to

be shady and dangerous and more often than not, we are afraid to take a step into the market due

to the lack of information that we have about the emerging markets.

As Karl Augustus Menninger said, Fears are educated into us, and can, if we wish, be educated out.

The main aim of this article and of SMU’s Emerging market as a whole is to educate investors and

students alike about the benefits, dangers, risk and reward of the emerging markets and allow them

to make an informed decision by themselves. Knowledge is power, and with the right research and

angle that we undertake, we hope that you will be able to learn more about the emerging market

and succeed as the next big business or investor.

We are fortunate to be located in Singapore, a financial and knowledge hub for Asia with strong

governmental support and opportunities abound. We hope that in one way or another, we are able

to contribute to Singapore’s enterprises and budding entrepreneurs through our reports and

research.

Classification and Characteristics of an Emerging Market

The definition of