Humsafar- a Driver Partner Engagement Initiative

Strive

1. Prime Partner Rewards

Blue Club: (0-20 Rides) - Fuel Rewards, cell phone discounts, healthcare support        

White Club: (21- 50 Rides) - Road side assistance, financial advice, Retirement Solutions

Red Club: (51- 100 Rides) - Discounts on maintenance, spare parts, servicing & Tune-ups

Purple Club: (100 Rides +) - VIP rewards, saving options, vacations etc

1. New Partner sign-on reward (Only Blue Club)

A double sided system of reward, wherever  there is a huge demand of driver partners after meeting the requirements.

1. New Partner weekly guarantees (Only Blue Club)

New partners would be eligible for a weekly guarantee when they start driving, means that if they are unable to earn the guarantee amount then Uber will pay them the difference.

1. Average Hourly Guarantee (white  & Red club)

As long as the partner meet the requirements, and does not earn the predetermined money per hour, the organization will cover the difference

1. VIPs rewards (only Purple club)

Partners and their families to be provided to a timely access to amusement parks, movies, health and child care clinics and personal financial counseling.

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This initiative is designed to be a marathon rather than a sprint, therefore it’s been named as strive: the endeavor towards success, right from the beginning of the partner’s career with Uber. The following assumptions and the motivating factors for the drivers were considered while designing the program for Uber operations in India.

• Pay- Rate cuts since the inception of operations in India have forced a lot of quality partners to look for other opportunities.
• Overcrowded Market- The no. of drivers are ever increasing, with innovation like Uberpool also means less available passenger, less rides therefore less profit.
• Focus on passengers- Partners may feel neglected as Uber is considered a passenger-centric company, partners may feel the need for hygiene factors such as insurance, safety, support.

Below is the approach followed while developing this program:

• The partners would now have a tangible system of career growth and the effort towards increasing rides, better customer service would increase. The partners would also encourage their referrals to perform, since the bonus system would be a double sided tool for reward.
• There would not be a considerable amount of budget required, as the rewards would be paid only when the requirements would be met, and the meeting of requirements would result in increased revenue.
• The communication should be as personalized as possible, for example personally gifting a purple jacket by a senior executive as a token of appreciation, hand written letters, personalized seat covers etc.