Inside Track Process

The rental market has seen an increasing number of vehicle rental companies making a profitable income from retail rentals such as Easycar, Avis and Nationwide. The anticipated volumes from penetrating this retail market are a 35% increase on total volumes if the Peugeot Rental product was adequately marketed.

Entering the retail market will benefit InsideTrack, Peugeot and the Peugeot dealerships.

• InsideTrack will increase revenues and profits by benefiting from a transactional service charge.

• Peugeot will see more of its cars on the road increasing its market presence.

• Peugeot dealers will increase their rental revenues, get ex-rental cars into the market faster, and possibly take advantage of a relationship between driving a new car and purchasing it.

Ultimately, the service is geared towards ‘shifting more metal’ by increasing the physical turnover of Peugeot cars sitting in forecourts, which provides a benefit to all parties involved.

Process:

 InsideTrack receives centrally marketing collateral to be distributed to dealers

 InsideTrack replenishes dealers using the DHL distribution network

 InsideTrack manages dealers ensuring that collateral is used in accordance with Peugeot’s marketing strategy (ie insuring that a car brochure is inserted in each car, or inserting a particular message relating to a particular region such as congestion charge policy for London rentals)

 InsideTrack provides information to Peugeot on how much marketing collateral is dispatched and used by dealers (to make marketing more cost effective)

 Peugeot asks InsideTrack to provide market intelligence on a particular topic (ie acceleration