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International Marketing

Autor:   •  June 13, 2016  •  Essay  •  6,789 Words (28 Pages)  •  808 Views

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ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY

IN COLLABORATION WITH STAFFORDSHIRE UNIVERSITY UK

BA (Hons) in International Business Management

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Individual Assignment

Module Code & Title: International Marketing (BSB10186-3) Prepared By: Praveen Wickramasuriya (CB005184)

Date of Submission: 30th May 2016

Instructor: Dr. Bandara Wanninayake

Submitted in partial fulfillment for the

Degree of Bachelor of Arts (Hons) in International Business Management

Word Count:

Assessment Criteria

Allotted

Marks  %

Earned

Marks %

C1

Q1

20

C2

Q2

30

C3

Q3

40

C4

Presentation Format and Report Structure

10

Total Marks

100

Penalty for exceeding the word limit

Final Marks

Acknowledgement

I would like to  thank  Dr.  Bandara Wanninayake for his continuous  support  and  guidance  in  the preparation of this study. Without his invaluable supervision, all my efforts could have been short- sighted.

Asia Pacific Institute of Information Technology helped me with various issues during the thesis and I am grateful to them. Besides, a number of friends had always been around to support me morally. I would like to thank them as well.

I owe quite a lot to my family who provided me the chance to fulfill my career objectives and for the support throughout my studies. I would like to dedicate this study to them as an indication of their significance in this study, as well as my life.

Table of Contents

Acknowledgement .....................................................................................................................i Table of Contents .................................................................................................................... ii List of Tables ...........................................................................................................................iv List of Figures...........................................................................................................................v Abbreviations ..........................................................................................................................vi Executive  Summary ................................................................... Introduction................................................................................................................................1

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