News Corp Case Study

New Corp – Case Study

Background:

News Corp is one of the larger media conglomerates. Based in Australia, News Corp is partly owned by Rupert Murdoch, they have diversified media shares in the U.S, Canada, Europe, Australia, Latin America and Asia. It can be said that it has some kind of share in every media institution imaginable. All of their assets have a net worth of 38 billion dollars, and have a annual revenue of 14 billion dollars.

In 1952 Rupert Murdoch inherits the Adelaide news. After a few years of owning this company he managed to build up a newspaper empire. During the 1960's he moved to Australia.

A few years later he bought the Sun and the News Of The World. 19 73 Murdoch enters the us market place, he purchases the san Antonio express.

In 1980 Rupert Murdoch consolidates his US and Australian holdings into News Corp. Murdoch then buys some of the U.K's most influential news papers; the Times and the Sunday Times. At this point Murdoch has the ability to help politicians who help him, by representing them either positively or negatively in his newspapers.

Murdoch then becomes a US citizen so that he can diversify his US holdings with television and film. During the start of the 1990's Murdoch had created a huge media empire although, at this point he had millions of debts to his name. Murdoch decided that it was time for a complete resurrection, Murdoch begins expanding into every area of media.

Vertical integration of News Corp

News Corp is know as a transindustrial media conglomerate, a transindustrial media conglomerate will have part shares or own media companies that are both horizontally and vertically integrated.

Vertical integration can be defined as a media conglomerate or company that combines several different stages that vary between the production of the product and the distribution of it.

For example, News Corp's