Product Case

Introduction

There are certain products around the which have lost their luster and splendor in the past. One such product is a music game which was played by the people of age group between 12 years to 40 years. The organization producing this product needs to make sure that, it makes certain changes in the products so that, it is repositioned in the market. In relation to the same, various kinds of things shall be taken into consideration in the present paper. The organization repositioning the product will have to carry out various kinds of activities. The analysis of the demographics, research required to reposition the product in the market, methods of increasing the adoption rates, introduction of a new service component, anticipation of the likely distribution problems and the manner of addressing the same shall be taken into account.

Repositioned Target Market

The product is a music game and the same has to be repositioned in the market. The product is to be repositioned in the market due to the fact that, this product has lost its advantage in the market. In relation to the demographics, it will be important to make sure that, Census data are taken into account so that, better level of decision making could be done by the organization (Lamb, 2011). The population of the country of the United States of America is 314867000. Around 60% of the people in the country belong to this age group. In this way, it can be said that, there is a large level of population in the country of the United States of America which is in this age group. Therefore, the organization will have to make sure that, it focuses on a large group of the population and its strategies should be of such kind which will be appropriate for a large number of customers.

Types of Research Required

In relation to the present situation, the organization will be required to make sure that, some kind of research is performed by it. The research will help the organization to make sure that, it repositions its products in a better manner. With the help of the repositioning of the product, the organization will be in a position to generate a better level of revenues and more profits in the future.

The first form of research required to be conducted by the organization is regarding the tastes and preferences of the customers. It shall be essential for the organization to find out the kinds of games liked by the people around the world at the present time. In relation to this particular thing, it is going to be important for the organization to find out whether, the customers will like the new product or not.

At the present time, there is a rapid increase in the level of technology used by the organizations around the world. The research for the organization should be conducted by way of surveys. In the survey, the organization should ask