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Product Case

Autor:   •  July 14, 2012  •  Case Study  •  381 Words (2 Pages)  •  1,419 Views

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Product

The Integrated Multi-Tasking Communication Data Software will be made using a compact disc but customers will also have an option to download straight from our website. Our product differs from others because it incorporates all the necessary contemporary communication programs into one, enhancing file management, eliminating loss and/or tardy and information, weak resource management and increasing the company’s overall communication with its stakeholders. To add value to our product, we have incorporated the following with the purchase of the IMCDS;

1. Phone and/or email consultation.

o Exclusive follow-up information. As part of our aim to keep our customers satisfied we are going to make it standard procedure to contact each customer six weeks after the purchase to answer any questions are queries they may have about their new product and to find out how it is working for them thus far.

2. Guarantees.

o Because we are confident in our product, we are offering a strong 100% satisfaction guarantee. This will increase the perceived value of the IMCDS and eliminate the risk of potential psychological stress caused by post-purchase remorse or dissatisfaction.

3. After-sales service.

o Since people perceive value in excellent customer support. We will be providing an online database of FAQs (Frequently Asked Questions) and contact details as samples of our commitment to after-sales service

4. Evaluations, Feedback and Testimonials.

o Customers will be asked for feedback on our product. How to make it better and asked to give testimonials of their experience. These testimonials will be displayed on our website so that new customers will be persuaded to purchase our product.

5. Video tutorials.

o By adding

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