Study Paper
Autor: Antonio • July 26, 2012 • Essay • 987 Words (4 Pages) • 1,599 Views
monitoring device but no data was transferred to the patients caregiver. It was left to the individual to ensure their own glucose levels were within normal range and to administer self-treatment when needed.
• Description of group (QUANTIFY with #'s)
• 2.6 M people in Canada have diabetes
• 8% of these said they would purchase LifeStat between $50 to $65 to help monitor their blood glucose levels
• Be sure to describe PEOPLE – examine two end-user market segments that this product/technology can solve
• How does this group make their buying decisions? – if the case doesn't specify make a best guess. These patients typically make their buying decisions on the advice of healthcare professionals such as physicians, pharmacists, nurses, etc.
• Also look at intermediaries as customers (as opposed to consumers) – What problems do they have that this product could address? How do we think this group goes about making buying decisions.
• What is the customers sensitivity to pricing?
• Provide any demographic, firmographic, growth rates, decision makers, decision making process. USE THE SEGMENT MATRIX to complete this data.
2. Segment 2 - Hypertension
• .What are the challenges facing this group of customers? - No. 1 cause of strokes
• How are these problems being addressed today? – Self monitoring is the primary doctor-recommended preventative action for HTN patients
• Description of group (QUANTIFY with #'s)
• 4.7 M people in Canada have HTN
• 2% of these said they would purchase LifeStat between $50 to $65 to help monitor their blood glucose levels
• Be sure to describe PEOPLE – examine two end-user market segments that this product/technology can solve
• How does this group make their buying decisions? – if the case doesn't specify make a best guess. These patients typically make their buying decisions on the advice of healthcare professionals such as physicians, pharmacists, nurses, etc.
• Also look at intermediaries as customers (as opposed to consumers) – What problems do they have that this product could address? How do we think this group goes about making buying decisions.
• What is the customers sensitivity to pricing?
3. Provide any demographic, firmographic, growth rates, decision makers, decision making process. USE THE SEGMENT MATRIX to complete this data.
4. E.g., Think about/make
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