Master Siomai

MASTER SIOMAI

Dumlao, John Kenneth

Geñosa, Jemimah Keziah

Olaguer, Vianney

Uy, Cheska

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BACKGROUND

Master Siomai was founded by the the 11-year old company Masterrific Foods which specialized in the production and distribution of processed meat such as ham, bacon, burger patties, and siomai.  

Seven years after it was established, the success of Masterrific led it to another highly-promising venture in 2007-a Food Cart Franchising that gave birth to Master Siomai which grew to 550 outlets and counting to date. The Japanese style of the food cart is the company’s trademark. The company also has branches in major malls like SM, Ayala, Waltermart etc. Its rapid growth can be attributed to its very efficient system, high product quality and exceptional personnel.

They offer a variety of siomai which includes: Japanese siomai, Chicken siomai, Pork and Shrimp siomai, Beef siomai, Tuna siomai, and Shark’s Fin siomai; gulaman is also offered to match the siomai.

3C’S 

• Consumer

Master Siomai caters to those who are usually in a hurry. Within the Thomasian community, this pertains to: the students, faculty members, university staff, and to the outsiders (e.g. patients of UST Hospital). Factors why these groups of people are the target market of Master Siomai, include the affordable price of the product and their on-the-go service.

• Competitor

Again, within the premises of UST, Master Siomai faces a few but majorcompetitors namely: Dimsum Treats, Cantonese, and Angkong Siomai. Dimsum Treats offers a spacious area for its customers to dine in. They also have multiple branches around the campus making it more accessible to different students. Cantonese may not have the large area like Dimsum Treats, but they do have a small spot for customers who prefer to sit and eat their siomai up front. Location-wise, they are at the heart of P. Noval which is visible to possible consumers. Lastly, Angkong Siomai, offers the same customer experience with the spacious area for dinners and an accessible location. These competing businesses offer affordable siomai meals that would appeal to the masses just like what Master Siomai offers its consumers.

• Company

Master Siomai is a favorite of the masses. It is a household name when it come to the siomai business. According to consumers, the company’s famed Japanese siomai is a staple and makes them coming back for more. The availability of different kinds of siomai gives Master Siomai the edge among its competitors. Their promos (combos) continues to entice students with its offer of a full siomai rice meal under 100 pesos. Their marketing may not be that evident, but since it is known by many, consumers keep coming back.