Maslow's Hierarchy of Needs

Maslow’s hierarchy of needs categorizes human needs into five levels.

Based on Maslow’s hierarchy of needs, advertiser can understand consumer’s actions are motivated in order achieve certain need. Advertiser created certain advertisement making consumer believe that the product are essential to fulfill their needs. Advertiser used Maslow’s hierarchy to target on their audience by create their needs in the advertisement.

In this essay, it will be going to further illustrate Maslow’s hierarchy of needs in below. Also, comment the effectiveness of the model by providing two examples, first one is Samsung galaxy tab3 and second one is Watsons Water . Moreover, examine both pros & cons of the model.

MASLOW’S HIERARCHY OF NEEDS

A clinical psychologist Abraham Maslow proposed one influence approach, Maslow’s hierarchy of needs in 1943. Maslow’s hierarchy of needs is a method of classifying human needs and motivations into five categories in ascending importance: psychological, safety, social, esteem, and self-actualization. As a person fulfill one need, a higher level need becomes more important.

Maslow's hierarchy of needs is often portrayed in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. Steere, B. F. (1988). The lowest level of the pyramid was the most basic needs; the most complex need was located at the top of the pyramid:

Based on Maslow, people must fulfill the lower-level of needs before processing on to meet the higher-level of needs. The need of level 1-4 is identify as deficiency needs, which means these needs arise from deprivation. Maslow proposed the highest level, self-actualization as growth need; people reach their maximum potential as a human being. Maslow proposed individual are motivated to achieve lower-level