What Is Packaging

                                                                                                                                             MIS 111213015

                                                                                                                                          Mayank A. Chidri

QUESTIONS

1. What is packaging basically?

ANS: packaging is to take a product from place of manufacturing to the consumer in damage proof form. It is required everywhere.

1. What is FMCG sector and what is the current scenario and future aspects?

ANS: FMCG stands for Fast Moving Consumer Goods. It consists of products which are required daily such as toothpastes, brushes, shampoos, hair oils, food items such as biscuits, chocolates etc. they require packaging in large quantity. Their need is that they want innovative ideas of packaging. Now a days, due to increasing consumerism and retailing in India, people get attracted to attractive packing. Hence for them it is now important to attract customers and also deliver product in damage free form. Plus, they require large amount of packaging as quantity is high.

1. What is need of packaging in healthcare sector? And future prospects?

ANS:  healthcare sector is also one of the important sectors in packaging industry as they require packaging in large amount. Many Indian pharmaceutical companies are growing hence their need of packaging for different medicines. There is a lot of opportunity in healthcare sector. Their main challenge is they want to reduce duplicate products and customer should get to know which one is original and which one is duplicate. We can see many medicines in the market which look exactly same to one which is of good pharmaceutical company and interestingly, sold under same name. this can cause havoc to people’s lives and thus, they want to make it unique and also damage proof and tamper proof.

1. So what do you suggest they should do to help their customers to differentiate between original and duplicate medicine?

ANS: the system of barcodes is a way of differentiating between original and duplicate products as it is a unique id which can be given to any product. Also now-a-days, while exporting any medicine, they have to have a barcode for their product. Plus, now consumers can call on a particular number of that pharmaceutical company and consumer can verify whether it is genuine product or a duplicate one. Pharmaceutical companies are investing on these technologies now.

1. What are the new challenges in Automobile sector? It is major sector in packaging.

ANS:  The major problem of auto components typically India, is logistics. We pack the components nicely, but they are not handled properly, let’s say if we want to transport boxes from Mumbai to Faridabad, so from Mumbai it will go to Delhi, and further distribution will be there thus, multiple loading, unloading and handling points. And way of handling at these places is very poor. Companies have their logistics partners but people working in that team are not trained well, even they are, they don’t follow rules. I have seen boxes kept in horizontal conditions and people standing on it and such things. Hence, first thing is that packaging should be so good that it should be able to survive all these things. Secondly, companies should train or educate their people to handle the boxes properly. That is the biggest challenge I feel for automobile sector.