Seminar on Entrepreneurism

College of Technology and Innovation, Arizona State University

TEM 194 Freshman Seminar - Instructor: Steve Murphy

Danielle Miller

Seminar Date: April 9, 2012

Presenter Name: Derek Neighbors presentation

I learned a lot from Derek Neighbors presentation because he treated it as though it was a blueprint lesson about the differences between engaging in a business as an entrepreneur and managing a business highlighting that from his experience entrepreneurs are not good at and do not like managing a business.

He teaches us the jump from, what he has dubbed as entrepreneur models, Entrepreneurship 1.0, to Entrepreneurship 2.0. Entrepreneurship 1.0 is not what he terms “big picture thinking”, instead this model of entrepreneurship is selfish, ultimately, all about the entrepreneur. 


What really resonated with me in terms of the perils that go hand in hand with entrepreneurship being failure and crisis: “Don’t waste a perfectly good crisis.”

Entrepreneurship 2.0, he explains is about people, about changing the world, and about evolving humanity. Gangplank was his experiment. He goes into interesting detail about Maslow’s Hierarchy of Needs in his description of how Entrepreneurship 2.0 is about people. Just for reference, Maslow’s Hierarchy of Needs contains the following: Physiological, safety, love and belonging, esteem, and self-actualization. This means that the new way of thinking about capitalism is what do the people want in products.

Having concentrated on Leadership, Team Building, and Management for the past four years at ASU. I was very intrigued by Derek Neighbors’ “Ten Principles of Buildership” that include:

1. The boss drives group