Understanding the Customers Journey

Understanding the Hotel Customers Journey

In today’s modern world, everybody is on their phones. Any information we could ever

want we can get from that small little device that is placed in your pocket. With our clients always on business trips, vacations, etc. they are always on their phone for entertainment, information on their flight or something of that nature, or for communication such as social media. In the recent years, the hotel industry has opened their eyes to this new era. They are trying to find ways to advertise themselves to the general public from numerous websites, applications from phones, or on social media. With my topic being Understanding the Hotel Customers Journey, I have to dip into some of the other topics that my teammates are covering in order to get my marketing strategies across.

One of the big things you have to understand when it comes to hotel travelers is that they are very technology smart. They want all their information now. And with the demand being high and people needing their information quickly, we need to get that information to them as soon as possible. A great example of this is that Hilton has paid companies such as Facebook to put their ads throughout people’s news feeds. What this means is that as you go down the website, you will see an ad by Hilton giving some kind of promotion or just a little ad basically just trying to draw your attention. It’s not a big deal, it’s just trying to catch your eye for a split second.

Another thing that I would like to do if I was in charge of Digital Marketing Strategies is make interactive ads at Airports and on billboards. What I mean by this is instead of seeing a picture at the airport or off the highway, why don’t I put this picture in motion? I just want to put a small video that does not need to have any sound and is on a continuous loop just in select airports that have heavy