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Apple Inc. Case

Autor:   •  November 1, 2015  •  Case Study  •  264 Words (2 Pages)  •  757 Views

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Apple Inc., formerly Apple Computer, Inc., a multinational company that creates consumer electronics, computer software, and commercial servers. The main product line of Apple is iPhone, iPod music player, and the Macintosh line of computers. Founder of Apple Steve Jobs and Steve Wozniak created the Apple Computer successfully on 1 April, 1976, with the release of the Apple I, and started the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer is the manufacturer of personal computers, including Apple II, Macintosh, Power Mac lines, but it faced rocky sales and market share low in the 1990s. Jobs, who was ousted from the company in 1985, again became CEO of Apple in 1996 after the company NeXT was purchased by Apple Inc., and he brought with him a new corporate philosophy known products and design tools. With the successful introduction of the iPod music player in 2001, Apple reinforces its position as a leader in consumer electronics industry, dropping "Computer” from its name. Recent era of extraordinary success for the company was in the range of IOS product begins with the iPhone, iPod Touch and now iPad. As of 2011, Apple's largest technology firms in the world, with annual earnings more than $60 million. The apple company always have their own software and apps. The apple product always is the best choice to chase the trend in technologies. The apple company newest product is iPhone 4s. one of the founder of apple company which is the company CEO death on 2011 after the launching of the new iPhone 4s.

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