Enmg 663 - Term Paper

AMERICAN UNIVERSITY OF BEIRUT

Faculty of Engineering and Architecture

Department of Industrial Engineering and Management

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ENMG 663

Product Design and Development
Section A

Instructor:

Dr. Ali Yassine

Project Midterm Report

Due on:

28/03/2017

Submitted by:

Hicham Hayek
2016-25105

Luicci Nader

20xx-xxxxx

Jaqueline Chraim

20xx-xxxxx

1. Mission Statement

2. Introduction

3. Identifying Customer Needs

1. Market Analysis

Demographics

Since people who share common demographic characteristics usually have the same purchasing decisions, our first step in market analysis was to identify what groups we are targeting with our product. As a summary for that the below table was created:

Table 1 Demographic Identification

Addressing Unsatisfied Needs

The main objective of our product is to target what the customer feels missing in the existing plates. Customer needs are clearly identified through surveys and interviews which will be shown in the Market Research part. In the concept generation some of the needs will be targeted to convert them into attributes.

1. Market Research (Jackie)

1. Summary of Findings

Attitudes of Potential Customers (Jackie)

Price Sensitivity (Jackie)

Product Usage, Key Product Attributes, Needs, Wants & Delighters

From similar products and customer needs we were able to identify a wide variety of product usage, Product attributes, needs, and wants.

Some of the product usage are listed below:

• Eating while standing
• Usage with wine
• Usage with beer
• Usage with cans
• Holding your cell phone
• Eating while in/at the pool
• Decrease table numbers at pubs and restaurants.

1. Customer Statements to Need Statements

After interviewing several potential customers, we had to convert customer statements to need statements: