Google Vs Microsoft

Google and Micorsoft

Comparing Microsoft and Goggle

Vershawn Kirksey

Professor: Hines

Business 508

June 8, 2012

In today’s society many people are using the internet more and more to shop online, handle business transactions and surf the web for what interests them. Microsoft and Google are known to many people as internet giants. The two companies compete for business in the internet world by offering similar online business services. Microsoft also offers an array of computer products to consumers and businesses such as Windows 7, Microsoft office and MSN. Google’s main focus of business is its search engine that many people use today to surf the internet. This paper will compare and contrast Microsoft’s and Google’s business model, financial management system and explain which company could better withstand a major recession and at the same time, compare their financial ratios and decide which two companies that would be better to invest in.

Microsoft was started in 1975 by Bill Gates and Paul Allen who developed an interpreter for basics programming language systems that has contributed to Microsoft’s being so successful. Microsoft is one of the largest technology companies in the world which specializes in developing and licensing computer software products such as Windows 7, Microsoft office, MSN and Bing. Microsoft’s management team is led by chief executive officer Steve Ballmer who also serves on the executive board, chairman Bill Gates, seven directors, and one chief financial officer which are all non-executive board members. The company has been known for its leadership style through its founder Bill Gates for donating money to many charities and helping the poor. Microsoft is also said to be an innovator for the new-age workplace where work is made to be comfortable, fun and inspiring so that all employees can enjoy doing their work and like to spend their time there as well. Bill Gates did not even finish college but his work ethics are being taught in schools through the world. Microsoft has an excellent track record for innovation because it keep coming up with new technology and devices every year (Datamonitor, a, 2011). On the other hand, Microsoft is in competition with Google and other internet companies over the use of internet search engines.

Google was founded in 1998 by two Stanford University graduate students, Sergey Brin and Larry Page. Google is an international technology firm that is concentrated on improving the way people get their information from the internet. Google has three core businesses search, advertisements, and applications. The search engine powered by Google provides information for millions of users every day. It must be determined that information reported