Link Software Consultancy to Improve Business Operation

The consultant, DMM, met with the client contact, Link Software Directors regarding a possible organizational development project. During the meeting it was realized that the company was experiencing high growth levels, however with the expansion not taking place in smooth manner has resulted in issues and challenges to cater to customer demands comprehensively. The discussion evolved as to how the founders set up the business initially and concluded with the current issues faced.

Link software was a company formed by three individuals with different expertise in 1985. The business capitalized upon an emerging opportunity of computerizing business operations. Link initially entered the market with software applications and eventually they offered the hardware required to operate the software as well. 70% of the capital was invested by the Managing Director Mr. Nalin Fernando and the balance contributions were taken up by Mr. M. Riyaz the Marketing Director and Mr. Roger David who was eventually appointed as the Operations Director.

The business recorded promising growth levels with 20 times profit growth within fourteen years. The company comprised of a fifteen member team at the point of inception and with the increasing demand the team eventually grew to a cadre of one hundred and ten members by 1995. Also aligning to this expansion the number of division in the business was also increased from two to five.

Initially with the flat organizational structure and given the smaller size of the team, the operations flew in a very smooth process and Link software was renowned for its good quality service and good customer care. The decision making was also centralized to the three owners who headed each division.

With the expansion of the team the coordination and communication amongst the employees has become a cumbersome process and the three owners were unable to cope up with demands of the business due to their regular overseas visits.