Objective Back to Top

Objective Back to Top

The objective is to complete a written plan that will suggest a practical Strategic Direction for a company.

Term Project Description Back to Top

This course requires the completion of a comprehensive Strategic Plan.

You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.

The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages in standard business proposal format.

The sections are:

Strategy (TCO F)

Core Competencies (TCO C)

Industry Dynamics (TCO A)

Technology Sourcing and Internal Innovation (TCO D)

Product Development Strategy (TCO E)

Strategy to protect innovations (TCO B)

A bibliography listing your references for the project

Ideas to Help Prepare the Course Project Back to Top

Section 1 - Strategy

TCO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

This is the most important part of the project, because it sets the direction for all other sections. In this section, you establish the strategy for an organization.

Often people refer to this component as the "Vision" or "Mission" of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders - employees, customers, community, and stockholders - what you are going to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be "on the same page" when it comes to working together toward that goal.

In this section, you should describe what "SHOULD" be the strategy of a technologically driven company. You should focus specifically on the technology strategy. You should think about all the things we learned in the class that will determine a strategy that will help the company succeed.

Remember that you can use either an existing company or a fictitious company. If you choose to use an existing company, you can visit their web site